How to spot a real value proposition
نویسندگان
چکیده
منابع مشابه
How to spot a real value proposition
It has become fairly common to hear the term “value proposition”. It is often featured as a component of a sales and marketing strategy in various ways, such as: advertisements, white papers, case studies or within sales collateral. In fact, the term has become quite familiar, yet when a series of value propositions are evaluated it becomes clear that not all value props are created equally. In...
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ژورنال
عنوان ژورنال: Information Services & Use
سال: 2011
ISSN: 1875-8789,0167-5265
DOI: 10.3233/isu-2010-0615